In celebration of the 20^th Anniversary of the Hong Kong Jewelry Manufacturers’ Association, we proudly present you our 16^th edition of “JMA HK 2008” Jewelry Show which is scheduled on 4 - 7 December 2008 at the Hong Kong Convention & Exhibition Centre Hall 1.

JMA Hong Kong has been a well-established jewelry show blended with excellent experiences as well as innovation and new ideas. Last year, JMA Hong Kong attracted visitors from over 60 different countries, which led to around 10,000 buyer traffic in the show in 2007.

踏進二十週年，香港珠寶製造業廠商會誠意向 貴公司展示由本會主辦、於本年十二月四至七日假香港會議展覽中心展館一 舉辦的一大珠寶盛事 -「香港國際珠寶廠商展覽會2008」。 經過商會十六年來的經驗、努力與不斷創新的精神，本展會逐漸擴展，成為城中一大矚目盛事，吸引了來自60個不同國家的買家參觀，帶來約10,000 人次。

Besides, the last year’s show firstly launched “Jewelry X Fashion Catwalk Shows”, having different top models and stars to showcase the winning jewelry pieces from our Buyers’ Favorite Jewelry Design Competition with the brand-new fashion collections designed by Mr. William Tang.

除此之外，本展會去年更首次推出「時尚珠寶潮流大匯演」，帶出「珠寶 X時裝」新概念。本會特別請來著名時裝設計師 - 鄧達智先生為一眾著名模特兒及巨星設計服飾，於展會的潮流大匯演向公眾展示「最受買家歡迎首飾設計比賽」中得獎的零八最新珠寶款式。

In the coming show, we would like to present:

於今年的「香港國際珠寶廠商展覽會2008」，我們誠意向 閣下展示：

1.       Under the new concept of clear product zones classification for fine jewelry, gem & pearl, diamonds and machinery & packaging, buyers can save time and find out desired products more precisely, which means this ensures you to grasp the right buyers in an easier way. The expanding of Gem & Pearl and Diamond zones last two years has proved the idea work successfully.

以產品類別劃分區域是本展會近年的一大嶄新概念。本展會設有珠寶首飾區、珍寶區(珍珠及寶石)、鑽石區及機器館，讓買家能準確地尋找自己欲訂購的貨品，節省了買家們的時間，有助 閣下找對客人，大大提高交易效率。去年，珍寶區與鑽石區參展商數目大幅增長，證明了此概念的可行性。

2.       As a year-end show, many retailers and wholesalers aim at sourcing new-coming jewelries for 2009 as well as replenishing their stocks for the coming seasonal sales at Christmas and New Year, which provides you a golden chance to clear the year-end stock. Purpose in further stock clearance, our Closeout Marketplace can also serve as a relatively low cost platform for the local companies.

大批的本地及東南亞批發、零售商於年終在香港採購來年新貨，亦喜歡藉此機會為聖誕新年購物潮準備及補購現貨。本展會藉此作年底交易一大平台，為 閣下締造商機，另外更設置「大平賣貨場」，為本地廠商多提供一個成本較低的交易平台，製造年終清倉良機。

3.       With the appropriate promotion programs through different media, we serve as a platform to promote you as brand new companies in Asia.            

通過於各媒體有效的推廣及宣傳項目，成為一大珠寶訊息及宣傳的平台，能為貴公司於亞洲一帶建立嶄新的品牌形象。

4.       Nowadays, “branding” and “image” are elements cannot be missed in the marketing strategies. In order to sharpen the image of your products in front of buyers from all over the world, JM Club is specially designed for Hong Kong fine jewelry manufacturers. “JM Club” can also further emphasize the “Hong Kong Made” image, which refers to “High Quality” and “Reasonable Price” in overseas buyers’ minds. The coming new JM Club booth design will be more functional and flexible for displaying products. In addition to the elegant appearance and nice locations, you can have better chances to approach more buyers.

「品牌」與「形象」已為時下市場推廣策略中不可或缺的元素。本展會的「JM Club」特為香港珠寶首飾廠商而設，目的為加強在外地買家心目中「香港製造」乃「高質素」與「價目合理」的形象。本年全新的「JM Club」設計既得體典雅，更符合實用派概念，讓參展商能彈性地展示其產品。加入「JM Club」，成為「香港製造」品牌的一份子！

5.       Every year, we launch “The Buyers Favorite Jewelry Design Competition” in order to stimulate the creativity of local designers with elements of the market touch. The designs will be judged by a panel of different jewelry experts and buyers, and the winning designs for 2009 will be displayed in JMA Hong Kong 08.

本會每年均會舉行「最受買家歡迎首飾設計比賽」，邀請本地、外地行內專業人仕及買家作評審團，選出最別出心裁之作品，務求刺激本地珠寶設計師的創意及對市場的觸覺。得獎的零九年度最新珠寶款式作品將於「香港國際珠寶廠商展覽會2008」中展示於大家眼前。

6.       Besides, in order to attract more international visitors and serve as an information platform with innovation, we would like to introduce you the brand new zone of this year – “International Design Arena”, in which awarded international jewelry designers are invited to showcase their fascinating works and unique piece of design.

此外，作為一個不斷創新的資訊、交易平台，本展會將設置一個全新區域 -「國際首飾設計專區」，邀請來自世界各地的得獎珠寶設計師親蒞現場，展示其別樹一幟的設計，吸引更多海外、專業買家。

Our Broad-based Advertising Campaigns Bring You Success! 全面推廣，製造商機！

Last year, JMA HK 07 spent up to $3.5 million HK on promotion and advertising campaigns to inform visitors around the world about this year-end industry event. In 2008, we focus in attracting more and more visitors through different promotional schemes:

「香港國際珠寶廠商展覽會2007」在展會推廣方面共花了三千五百萬港元，目的為招來更多有質素及合適的買家。而在2008，我們在推廣方面依然不敢怠慢：

-          Effective media advertising campaigns, such as advertisements through TV, radio, newspapers and magazines in both Hong Kong and other Asian neighborhood regions, especially in Mainland China

-          Special invitations and Electronic Direct Mailing (EDM) to a mass number of targeted trade buyers

-          Direct Mailing to over 12,000 different overseas jewelry companies

-          Advertising Campaigns at Airport, piers and on Hotel Link Buses etc.

-          Professionally-designed “JMA Hong Kong” website with “electronic showcase” function, which displays your products and company profile online

-          Advertising in official magazines “JE”, which are widely distributed in different international jewelry shows, such as JCK Las Vegas, IJL (London), IJT (Tokyo), Inhorgenta Europe etc.

-          Souvenirs and Promotional Activities by HK Pavilions at different international jewelry shows

-          Advertising Campaigns in different jewelry and industry magazines

-          Search Engine Marketing (SEM) at popular search engines and portals

-          Cooperation with different local and overseas trade associations as well as certain local store departments

-          於本地及中國內地各媒體投放廣告

-          以EDM及特函形式針對性邀請行來買家

-          廣發推廣信至逾12,000間來自世界各地的珠寶公司

-          於機場、酒店巴士等交通公具投放廣告

-          通過「香港國際珠寶廠商展覽會2008」官方網頁的「電子展櫃」，向世界各地買家展示 貴公司的產品

-          透過本會的《香港珠寶快訊》宣傳 (《香港珠寶快訊》於多個國際性珠寶展會中免費派發給行內買家。)

-          於多個國際性珠寶展會中宣傳及派發有關展會的紀念品

-          於多本本地及海外的珠寶雜誌中投放廣告

-          透過SEM於網絡上作宣傳

-          與其他商會及連鎖公司合作，並透過其網絡作宣傳

Besides, we have other attractive related-events during the fair:

此外，我們更於展會中舉行相關節目作招徠之效：

-          Lucky Draw at the show

-          Special Shows and programs at the show for the buyers and media

-          Sector-specific seminars and panel discussions

-          幸運大抽獎

-          為傳媒及買家準備特別節目，如07年的「時尚珠寶潮流大匯演」

-          舉辦珠寶或相關項目之研討會

Metropolis with Flair  香港 - 國際展貿都會

Taking the advantage of low tax rate and custom free policies as well as the excellent location as the heart of Asia, Hong Kong has long been an ideal place for trade and finance. The easily accessed and well-equipped Hong Kong Convention & Exhibition Centre, in addition to plenty of experienced and well-trained local human resources let Hong Kong be attractive enough to hold different kinds of fairs and serve as an Asian leading trade platform. Besides, buyers enjoy their leisure time with wonderful cuisines and attractive tourist spots, and definitely have a nice time during the business trip!

香港位於亞太區中心，有賴著低稅率、免關稅及經濟不干預政策，成為亞洲最大的國際貿易及金融中心。而位於市中心灣仔的香港會議展覽中心設備完善，四通八達，是商貿展覽的最佳、理想地點。配合完善的服務性行業，如酒店、物流配套及多方面富經驗、質素的人才，香港成為近年亞洲最受歡迎的展貿交易平台。此外，買家們更能於訪港採購時，品嘗各式美食及遊購一番。

In order to showcase your latest jewelry to buyers from all over the world,

JMA Hong Kong 2008 is the one should not be missed.

把握商機，切勿錯失良機！參加「香港國際珠寶廠商展覽會2008」，展示 貴公司最新產品！

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